Join our Movement!
KUFFS for a Cause!
This month we decided to roll out something we have been wanting to do since we started. Each month we have picked 4 weekly causes to support! These causes correlate to the month in which their awareness is celebrated. We will donate 5% of each order to the cause during the week it was ordered. We believe that giving back to our communities will benefit us all. We hope you find some that you would like to support! Next month we will have a new list! Thanks for reading our newsletter!
Mary and Brita
PS. Coming soon!!! Back to school KUFFS! Be sure like us on Facebook and follow us on Instagram and Twitter for daily updates. We will keep you up-to-date with all the WACKY holidays! Also, please share with any family or friends that would like to be included with our KUFFS for a Cause movement!
August 3rd-9th- Crimestoppers
Help us support local law enforcement and get dangerous criminals off the streets.August 4th is National Night Out Against Crime.
August 10th-16th-Tiwahe Foundation
Help us support International Day of the World's Indigenous Peoples on August 9th. Tiwahe Foundation provides grants for Native Americans for education and preserving the Native American culture. Kelly Drummer our daughter/sister is President and CEO of this organization.
August 17th-23rd- Habitat for Humanity
Help us support World Humanitarian Day on August 19th. Habitat for Humanity aims to help end homelessness and poverty housing.
August 24th-Sept.6th- Kids in Need Foundation
Help us support children in need of school supplies for back to school. Kids in Need provides school supplies to help children learn and succeed.
We had our first booth sale at Holmes Elementary on May 16th. Although it was rainy at first, we had a decent turnout. We also learned many new things about our customers. See below!!
This was our second event at the Jungle Red Salon in downtown Minneapolis on June 3rd. It was another rainy night but still lots of fun. Duane Elofson's amazing art was the main showcase and we came for some flair! We designed a new Red Hott KUFF for this event that you need to check out down below.
Here's What's NEW this Month!!
Wrist KUFFS and Red Hott KUFFS!
We learned at our first booth sale that children LOVE the KUFFS for their wrists. Even the boys! We thought "why not sell them as Wrist KUFFS too?" You can check them out here! We also designed new Red Hott KUFFs for the Jungle Red Salon. They are so hot and trendy for all the red we've been seeing out there. Come and get yours here!
We can't wait for you to join the Fashion Fix revolution! Please post your pics to our Facebook and Instagram page! Thanks so much for the support!
Mary and Brita
P.S. Here's a coupon code for your next purchase to get 10% off. Use NEWCUSTOMER10 at checkout. Don't forget, it's still BUY 2, GET FREE SHIPPING!
The girls and boys both LOVE our new Wrist KUFFS! They are available in our BFFKuffs and ActionKUFFS designs!
Here's a sneak peek of our new Red Hott KUFFS! We love them and we know you will too!
Wow! We can't believe it has already been a month since we launched KUFFIX! It has been such a fun and amazing experience so far. We feel so thankful and blessed that our family and friends have supported us on this journey. We have already learned so much and we are excited to keep growing our business. We also feel extremely lucky to have each other to help with this process. We constantly use each other to bounce off ideas and cross things off our LONG lists of to-dos. Both of us say, we don't know how anyone could do this alone! Our KUFFS go out to you, if you do!
That being said, for our first blog post we created a list of the Top Five Lessons Learned in the First Month of running our online business KUFFIX! Hopefully, other new online business owners can gain some insight from what we have learned.
1. If you are going to offer a size on a product, you better have it in stock! After the first day of the launch we had at least 10 orders that we could not fulfill. Why? Well, we adjusted the sizes with our seamster about a week before launch and so the sizes were adjusted down, meaning we didn't make any KUFFS in the larger sizes. It meant a lot more work for us; we had to send back order letters and scramble to get our seamster to make the larger sizes. Fortunately, it was all our friends and family so they understood. It took about 2 weeks for them to get their orders and we were so relieved when they finally got sent out. Now we check the box in Shopify, our website host, so customers can't order unless the size is in stock. Lesson learned.
Just because you are online does not mean people will find your business. I think we just had high hopes that somehow people would find us and buy from us. Not the case! You need to constantly work at finding customers through social media, email campaigns, and directly talk to people about your product. Also, you need to work daily at Search Engine Optimization (SEO) or hire someone to help you.
Not all your family and friends will buy from you and this is okay. We know our product may not appeal to everybody. It is something new and unique; many people don't like new and unique. The best feedback we have received from our product is from children. All the children that see our KUFFS, LOVE our KUFFS! The problem is that children can't buy online. We have shifted our approach to doing some craft fairs to get our name out there. We know once we show them our product, they can't resist. Your family and friends are just the starting point, if they don't buy, don't take it personal.
We are learning more than we ever wanted about ankle sizes. Every time we think we have it figured out correlating age and height between ankle sizes, we get one that stumps us. Sometimes taller girls have small ankles and shorter girls have large ankles. You just never know, that is why it is always good to measure first. We even had a relative and friend that had two different size ankles. Huh? It boggles our mind; someday we'll be able to do a study with all our data and put it into a grid!
There is an immense feeling of accomplishment and joy in starting your own business. With all the work involved in starting our own business, would we do it again? Absolutely! The feeling that something is entirely your own and what you make of it is incredibly liberating from the traditional 9 to 5 job.Your success relies entirely on how hard you are willing to work. You just need to reach out and grab it!
Thanks for reading!
Mary and Brita